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Bryan G's avatar

Sabrina, my money's on you to be the first solo unicorn!

Oli's avatar

Solid list and the Path A/B split is the most useful framing here — I've seen people burn out because they were secretly trying to do both simultaneously.

One thing missing that I've learned running four of these in parallel (spoiler: don't): the real cost isn't time or money, it's context-switching tax. Each business has its own audience voice, its own metrics, its own weekly rhythm. Your brain treats "did I post on X today?" as an open loop until it's closed. Four open loops at once and you're paying 40% overhead just remembering which business you're in.

The honest version of "zero employees" is: pick one for the first twelve months. Get it to break-even. Then — and only then — start the second using systems and templates from the first. The founders I've watched actually hit $1M solo didn't do nine paths. They did one path ruthlessly, then copied the motion to a second.

The list above is great as a menu. It's a trap if you read it as a to-do.

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