I combined 2 worlds (personal brand + AI solopreneur) synergistically to achieve INSANE results in 1 year WITHOUT falling to the dark side of internet marketing...
Every year, I document my organic social media playbook.
It’s now been a little over 1 year since I started, so this is my 1st full playbook. This is prolly worth $10,000 in value.
You’ll learn exactly what I do each week, what’s working for me, and what’s not.
This playbook shares how I combined 2 foreign worlds:
personal brand
AI solopreneur
…synergistically to achieve INSANE results in 1 year WITHOUT falling to the dark side of internet marketing (scam courses, monetizing confusion/anxiety, preying on beginners).
You might call it “founder led branding”...
But I’m not like others:
My #1 top priority is FREE AI EDUCATION first, my app second.
My Results
0 to 1.4M followers across social media in a little over 1 year for my personal brand, despite being an introvert, zero prior social media experience, zero prior audience.
1.2M+ website visitors to Blotato.com in 2025, literally ZERO effort spent on SEO/AEO hype, this is all driven by organic social media marketing:
btw if you’d like to do AEO/SEO for me for free and make me a case study so I refer people your way, hit me up! Would be interesting to compare my social SEO results vs. your AEO results.
But how could I have achieved these results with all those CONSTRAINTS?
In this playbook, I’ll walk you through a day-in-my-life and my simple strategy.
Why Posting Daily Isn’t Enough
Hype vs. Reality: Posting consistently on social media is terrific, BUT people care about RESULTS - growth, leads, and money. The more concrete results you can share, the more you will stand out in a crowded social media landscape.
Commoditized Market: With gen AI, it is trivially easy to write a “good enough” post. I share lots of prompts for you to do that. But again, what really stands out in 2025 - the results you’ve achieved for yourself or your clients, and what you’ve learned in the process. If you can START with results and use AI to repurpose your success stories in 20 different ways, you will win.
The Taxi Analogy: Your audience doesn’t care if you post a video, a carousel, or a blog repurposed into a linkedin post. They care about what they learn, feel, or gain from. Even if you haven’t achieved results YET, simply document and share your journey and goals along the way. Most people lack the courage to put themselves out there, yet the market rewards outliers.
Key takeaway:
Do, Then Share.
My Mission
My mission is to teach 10 million people AI (for free).
I want to inspire people to take action, start playing with AI tools, ultimately so that they can develop well-informed opinions about AI, where it should be used, how it should be used, where it should NOT be used, governance and regulation, etc. These are all important topics, dictated by a tiny minority of tech overlords today, and my mission is to educate and empower millions of people in order to democratize these important discussions and decisions.
I’m also personally excited about AI empowering millions of solopreneurs and “tiny startups”, which is why I’m building Blotato solo. I want to see how far I can go, how far I can scale myself, and show you what’s possible. While AI improving productivity at big companies is nice, it’s not clear to me that those gains will trickle down to employees. It seems like you still have to work the same hours for the same barely-inflation-adjusted paycheck, which is LAME. That’s why I’m much more passionate about YOU getting out of the rat race, building your own business, and achieving time/financial freedom.
BTW I recommend having a succinct tagline like “teach 10M people AI” - it’s memorable, people love to share it (and copy it), and most importantly, it attracts people who want to rally around you.
Sit down to write about what’s important to you. And be honest! However, it took me several months to develop clarity on this, so don’t worry if it feels fuzzy in the beginning. When you’re starting out, your head is filled with everyone else’s voices, not your own... but clarity will eventually come as you start to trust and amplify your voice.
My Constraints
I operate under incredible constraints:
I do not pay for ads
I do not have a team
I don’t even have video editors
I only make content 1 day per week
My philosophy is to maximize time DOING meaningful work, then use AI to help document what I’ve learned, challenges I’m facing, interesting observations, interesting ideas, etc.
This means I only make content on Saturday.
The rest of the week I’m building Blotato, 80% product development and bugs, 20% marketing.
BTW product wins long-term for tech startups, so don’t get confused. I’m writing this Social SEO guide to share what works for me and I hope it helps you. But if you’re a SaaS solopreneur like me... NEVER NEVER NEVER NEVER NEVER neglect product.
I have additional constraints as a content creator:
I don’t do collabs
I don’t do paid posts
I never do affiliate deals
I believe 99% of courses are trash
I don’t care about production/video quality
I never promote something to earn money (except my own app)
My Strategy
Strategy Step 1:
Be very explicit in the things I DO NOT DO.
This helps preserve my time, energy, and sanity for the important stuff.
What this means is...
I say NO to 99.9% of:
meeting requests
podcast requests
advisory requests
coaching requests
cofounder requests
consulting requests
investment requests
partnership requests
mentorship requests
speaking engagements
This is what my calendar looks like, although lately I’ve been allowing up to 3 meetings per week, as long as they are with Blotato revenue-generating partners:
The 0.1% of opportunities I say YES to?
ONLY if there is a long-term strategic reason related to Blotato.
Everyone knocking on your door today... will still be knocking on your door when you’re 10x further along!
So there’s no reason to feel FOMO.
Strategy Step 2:
My entire 2025 social strategy is stupid simple:
Make high-quality original content on 1-2 platforms (i.e. Youtube long + Tiktok short)
Use AI + Automation to repurpose everywhere
Drive everyone to my newsletter, where I sometimes share how I use Blotato to grow
More than 3 steps and I wouldn’t remember it (seriously)
When your strategy is sound, it’s all about maximizing execution quality and execution volume.
I don’t change my strategy every other month if something wasn’t working or numbers were down.
I assume an issue in my execution quality or execution volume - do more, do better, or do both!
Based on my observations, people are not doing nearly enough execution volume, which means you’re not getting enough data to help you improve execution quality.
My Funnel
My funnel is super simple:
TOP OF FUNNEL - short form platforms like tiktok, instagram, shorts, threads, twitter, etc.
MIDDLE OF FUNNEL - linkedin, substack notes, youtube
BOTTOM OF FUNNEL - email newsletter
I view short-form content as my top-of-funnel to drive broad awareness. My audience is quite varied, and many of them are beginners. My goal on Tiktok/Reels/Shorts is simply to inspire people to take action, but I don’t expect viewers to sit around to watch a 30 minute video yet. It’s more about quick tips, hacks, prompts, AI tools, short perspectives. Short-form content does not build credibility as effectively as long-form content.
Ultimately, my goal is to funnel everyone down to my long-form channels, such as my Youtube channel, and eventually, the best stuff in my email newsletter.
$0 ad spend, zero team, no promotion swaps with other newsletters, no hacks, etc.
I send 1-2 email newsletters per week.
I’ve been meaning to trim down my email list in order to increase open rates but Substack doesn’t have an easy way to do that en masse :woman\_facepalming: btw I migrated from Beehiiv, where I was paying hundreds per month using none of the monetization features, over to Substack because it’s free. You also get a little organic growth on Substack because it is another social platform. However, the downside of Substack is it prefers to promote monetized newsletters, not free ones like mine. I’ve complained about this, but they haven’t done anything and probably won’t fix it. Anyway...
Email is the #1 highest ROI channel for 99.9999% of businesses, creators, etc.
Email is where I build the deepest relationship with YOU.
If you check the bio of ALL my social media profiles, they all direct you to my newsletter.
This is crucial:
I want to own my audience, outside of social platforms
I want my audience to experience the depth & multidimensionality of my expertise and personality
I want to reach my audience directly whenever I feel like it - NOT dictated by an algorithm
I see a lot of people with complicated confusing funnels with 5 different things to click or buy in their linktree or stanstore. But complexity is harder to reason about, harder to debug and optimize.
Simple systems are easier to SCALE.
I keep it as simple as possible, driving everyone to my email newsletter, which I fully own.
As long as my email newsletter list grows each month, I know my engine is WORKING!
And honestly, I don’t stress over all the little things that are broken & messed up.
High-Performing Content Types in 2025
In this section, I’ll show you what’s working for me, rather than writing about it.
CAVEAT - I’m simply sharing what’s working for me in 2025. There are plenty of other styles and formats that also work. I am NOWHERE NEAR the “best” creator on any platform. I am not remotely in the same league as Hormozi or Mr Beast, both have massive paid teams to grow as fast as possible.
I’m just an introverted nerd, figuring it out as I go along, trying lots of things, and I double down on what seems to be working (as long as it doesn’t require spending money, hiring people, or buying fancy equipment).
I’ve noticed polished videos tend to do better on IG, but I personally don’t wanna bother. I’ve also noticed lately, Instagram is pushing more carousels which I make automatically in Blotato.
Linkedin has a terrible bot and AI slop problem at the moment. Feels like they gave up on improving the platform post-MSFT acquistion. Sad, used to be my favorite place. BTW I do not recommend joining Linkedin engagement pods - pods only work if you’re exchanging comments with other Linkedin influencers that have LOTS of followers (100k+ each). Sadly, I do not have such friends 😭
Here are social platforms where I don’t spend much time and tbh haven’t cracked yet:
* Twitter
* Bluesky
* Pinterest
* Snapchat
* Reddit
* Lemon8
If I added 1 more day/week creating content, I’d love to unlock other platforms.
I’d grow faster if I simply dedicated a few more days per week to content creation.
BUT at this point in time 2025, I feel it’s better to invest that time improving my product.
What Audiences Actually Want
At the end of the day, despite all the AI hype, marketing fundamentals win.
What people want is an EASY SOLUTION to their problem.
Formats vs. Solutions:
A format (short form video, linkedin post, twitter thread, etc) is a tool.
A solution is content that directly answers a question, solves a pain point, or inspires action.
Frame Outcomes, Not Features:
Instead of: “Here’s a video about my product.”
Say: “Here’s how I saved 10 hours a week using this new AI tool.”
Think Like Medicine: Your audience doesn’t care if it’s a meme, tutorial, or carousel. They want their problem solved, their question answered, or their curiosity quenched.
Key takeaway: This doesn’t mean every single piece of content has to be so explicit, but keep this in mind across all content.
My Schedule
My schedule is simple.
But first, I’ll reiterate my “fancy strategy”:
Make high-quality original content on 1-2 platforms (in my case, Youtube long + Tiktok short)
Use AI + Automation to repurpose everywhere
Drive everyone to my email newsletter, where I sometimes share how I use Blotato to grow
So here’s my “weekly quota” to execute consistently on my strategy:
Wake up Saturday
Drink coffee (I usually avoid caffeine but content day is the exception)
Film 1 long-form Youtube video (if it’s a workflow automation, it takes 2-3 hours to build first, and yes I do it all the same morning because I’m a lunatic)
By the end of Saturday, I have 1 new youtube tutorial, 1 new newsletter, a few social posts promoting the newsletter/youtube, and 20 new tiktok videos.
Saturday is the only day I make content so it’s a jampacked caffeinated day!
I included “blotato” a lot in that list... but that’s also why I built it.
If I’m going to teach millions of people AI for the next 10 years, then why not build a product to help me scale myself?
Initially, I built Blotato to repurpose my long-form content into short social media posts.
But now it has a Viral AI Coach trained on 1 million viral videos.
Now it has all the top LLMs for writing, the top AI image models, and the top AI video models, including VEO3 and Nano Banana.
Best Practices for Tiktok/Reels/Shorts
Here’s my playbook for short-form videos on tiktok, instagram reels, and youtube shorts.
I often recommend new content creators start on tiktok/reels because they’re more generous with views and you’ll learn how to be a better creator faster, but long-term you always want to capture your audience in your email newsletter.
This playbook is mostly applicable to thought leadership personal brands and educational content. I am clueless how to go viral with entertainment videos!
Choose Niche
Choose 1 niche. When starting out, you need to develop your unique voice, style, and perspective. Locking down 1 niche makes it easier to focus your content, experiment without being overwhelmed, and build traction before expanding to other topics.
Your Main Account
Ideally, use an old existing TikTok account. Its previous content doesn’t matter. However, NEVER delete old videos! Simply “hide” them by changing their privacy setting.
If you don’t have an existing Tiktok account, then create a new account. However, do NOT start posting and do NOT connect to Blotato. You need to warm up the account for a few days by scrolling videos, commenting, bookmarking, etc like a normal person.
AFTER a few days of warmup, start posting 1 video per day. Every video should reach >200 views. That means your account is healthy and warmed up.
Your 2nd Tiktok Account
This 2nd Tiktok account will be used for inspiration. Curate its “For You Page” so that it only shows viral content from your niche. This approach gives you a fresh stream of ideas and helps you study the most viral videos in your niche, without distraction.
Example: my main tiktok account FYP has a lot of varied content, mostly not related to AI. But I have a 2nd tiktok account that only follows AI content. I have a 3rd tiktok account that only follows digital marketing content. They’re both endless sources of inspiration and viral ideas.
Focus on Quantity
When starting out, you need to make A LOT of videos — way more than you realize! Get your reps in and don’t underestimate the power of volume. Experiment a lot, get comfortable filming yourself, and overcome your fear of embarrassment.
If Tiktok is your PRIMARY platform, post 3–5 videos per day. Start with short videos — max 30 seconds — so that you learn to communicate succinctly and streamline your process. 
Your biggest enemy is yourself, so get your first 100 videos out of the way ASAP!
Hooks
The hook is the single most important part of every piece of content.
It’s the first 5–10 seconds that determine your video’s performance.
Open your 2nd Tiktok account (inspiration) and pay attention to which videos STOP your scroll and GRAB your attention. Then, copy their hooks: the title, the visual, and what they say. If you’re just starting out, don’t try to be “clever” - copy their hook EXACTLY.
Here’s a real example of what I mean by LITERALLY COPYING:
My Tiktok is talking head educational videos, and some common templates are:
* Listicles (e.g. 7 youtube videos…)
* Negative (e.g. stop doing this…)
* Tutorials (e.g. how to build apps…)
* Breaking News (e.g. this is insane…)
For your niche, log into your 2nd tiktok account and observe the templates in the most viral videos.
Simple Editing
You do NOT NEED fancy equipment, fancy editing, or fancy looks. I film and edit all my videos in the Tiktok native mobile app, front camera, no external mic. 
For editing, I trim silences, add a text title, and add Tiktok’s autogenerated captions. Editing 1 video takes me 15 minutes max.
:sunny: Natural lighting is your best friend - try filming outside or in a well-lit area like a shaded patio or porch. For women, the retouch feature (like hiding eyebags) can help you achieve a polished look without makeup or filters.
But ultimately... it’s up to you what brand you want to build.
I personally want to show up raw, authentic, and (mostly) unedited.
But if you want your brand to be more polished or luxury, then go for it. Polished does better on Instagram especially.
‼️ However, don’t let that be an excuse - you still need to post 3x/day, even if you plan to do more editing or prep work. Just make a decision, then go go go get 100 videos out of the way!
Keywords
When you watch your Tiktok, check the search bar at the top.
You don’t want it to say “Find Related Content”.
Instead, you want the search bar populated with your video’s main keyword.
Example: for my AI niche, here are the keywords that work best:
* AI
* AI tools
* ChatGPT
Creator Search Insights
Watch the Youtube video above to see how I use Creator Search Insights step-by-step in the Tiktok app. It’s an invaluable tool that helps make content creation data-driven and easy-to-understand.
Search for keywords in your niche, find the top 2-3 keywords in your niche that you want your videos to be categorized in searches, make sure each keyword has at least 200k+ and create videos around those keywords. Repeat the keywords in your title, description, and captions.
You can also see “Content Gaps” - topics people are searching for, but there isn’t enough content on those topics.
Engage
Reply to comments in order to build credibility and trust. Sometimes, I even reply with a video to directly address a viewer’s question, even if these reply videos don’t perform as highly. This personal touch builds a stronger community and encourages more engagement over time.
HOWEVER, don’t go overboard!
You don’t need to dedicate X hours per day to do this. Commenting is absolutely NOT necessary to go viral.
How I Drive Traffic to My SaaS Product
You may be wondering... this is all nice to grow your personal brand, but how did you actually drive 1.2M+ viewers in 2025 to your bootstrapped SaaS website???
(which is clearly an unoptimized Webflow template I haven’t updated since October 2024)
Let me break it down into 4 simple steps:
1. Long Form Content to Drive Blotato Traffic
I only make 2 types of long-form Youtube videos, and I like to alternate each week:
Content automation tutorials with Blotato embedded, even if it’s just for posting via Blotato’s social media publishing API. By creating a high-value workflow automation and embedding my product, I offer a ton of educational value for free and naturally integrate my product in a non-salesy way. Plus, other creators use my high-quality templates as inspiration for their own, which perpetuates social sharing and karma good vibes.
Tutorials UNRELATED to Blotato, like when I vibe-coded a mini Elden Ring game or I showcased fun ChatGPT prompts. I don’t want to pitch Blotato to my audience every week, so it’s important to mix things up and stay focused on my #1 mission - free high-quality AI education.
I personally ENJOY showing varied AI use cases and tools, and the only way to NOT burn out as a creator is to do stuff I enjoy. So I alternate between these 2 types of long-form Youtube videos.
2. Newsletter PS to Drive Blotato Traffic
At the end of my newsletter, I add a PS at the bottom with a non-pushy link to Blotato.
Notice that it’s located at the end, AFTER I’ve given a ton of value for free.
3. Short Form Content to Drive Blotato Traffic
I make 1-2 tiktok videos per week (out of my quota 20) showcasing new Blotato features.
I also feature Blotato tutorials made by real users in my weekly product email.
I also check new Youtube videos or n8n/Make templates that showcase Blotato, then I reach out to those creators and offer paid collaborations. I’ve found it much easier and higher ROI to work with creators who are already genuinely using Blotato, versus convincing new creators to try it.
Recap
The steps I’ve outlined above, combining personal brand + organic Blotato plugs, have resulted in 1.2M+ website visitors in 2025.
Without paid ads, without SEO or AEO optimization, without a team, without raising funding, etc.
TO RECAP:
* Make lots of high-value education content for free.
* Distribute & repurpose content via my personal brand socials.
* Create long-form Youtube tutorial that embeds Blotato naturally.
* Film 1-2 Tiktok videos per week (out of quota 20) showing new Blotato features.
* Empower my Blotato user community via self-service affiliate program and paid collaborations.
WITHOUT DOING ANY OF THIS:
* conversion rate optimization
* a/b testing landing pages
* paid ads
* webinars
* click funnels
* SEO/AEO optimization
* programmatic SEO bulk pages
* whatever else fancy marketers do
The reason I’ve never focused on website optimization? The gains are limited.
Maybe I could improve my website’s conversion rate by 30%, which would be impactful and impressive.
But website optimization CANNOT 10x your numbers.
Going viral with a promotional video CAN 10x your numbers.
That’s why I focus on increasing top of funnel website traffic, not stressing over optimizing the rest of the funnel. I also focus 80% of my time on Product because that’s what makes people to stay.
In short, I focus on the very top of funnel (web traffic) and the very bottom of funnel (product).
Everything in the middle is unoptimized chaos!
Paid Marketing
I’ve definitely experimented with paid marketing for Blotato.
But 99% of my paid marketing initiatives FAILED HARD!
Trust me, I’d love to throw money at something that produces results on autopilot...
But LITERALLY NOTHING comes close to bringing users in through my own brand and funnel.
At this point, paid marketing feels like burning money for fun, like walking past penny slots at Vegas. I’m occasionally persuaded to try it, mostly because it’s in my face, but nowadays my expectations are super low and I’m skeptical of everyone pitching me.
Here’s a rough list of my VERY NEGATIVE ROI investments in paid marketing in 2025:
* $25k in newsletter promos via Passionfroot
* $40k paid influencer marketing for Tiktok/Instagram videos
* $8k Discord clipper community making AI story faceless videos
* $32k Tiktok agency ran 3 month campaign with 5 UGC creators
* $5k cash contest to make social media videos promoting Blotato
Ok, that hurt typing it out, I should probably stop doing that…
How I Repurpose Content
My philosophy is to choose 1-2 platforms where I make high-quality original content, and then repurpose that content everywhere else.
I believe repurposing content is the EASIEST LOW-HANGING FRUIT for intermediate creators, who’ve already built up a sizable content library. The beauty is you’re starting with your own content already, so the output is already aligned with your thought process and brand voice.
After I post a Tiktok video, this automation downloads it automatically and cross-posts it to other platforms, without my involvement. This is powerful because you can add custom steps, like customs caption tailored to each platform, custom video edits tailored to each platform, and you can even convert the video into a quote card or carousel for Instagram, Pinterest, or Linkedin.
Other ways you can repurpose content:
Convert your podcast into a newsletter, social posts, and short form videos
Convert your email newsletter into a 1-page cheatsheet for Linkedin
Convert your tutorial into a lead magnet giveaway for Linkedin
Convert your videos into threads for Twitter, Bluesky, and Threads
Convert your text social post into an AI avatar selfie video via VEO3
Convert your blog post into a carousel video with music
Convert your Youtube video into an AI podcast with NotebookLM
Hope you get the idea! There’s dozens more ways!
Repurposing content is a high-leverage way to increase your output without spending a ton more time. This also frees you up to focus on creating the highest-quality original content possible, which is what you’ll repurpose everywhere else.
How I Use AI for Ideas
Here are the 3 main ways I use AI to help me with ideas:
1. Document stuff I’m already doing
Blotato Office Hours --> AI meeting notes -- > dump ideas into Airtable
Github Projects --> tag Claude Code to analyze issue & code --> dump ideas into Airtable
Perplexity weekly research --> dump ideas into Airtable
3. Find viral hooks outside my niche for inspiration that I could repurpose related to AI
n8n --> scrape viral tiktoks/reels in consumer niches --> dump ideas into Airtable
How I Use AI Avatars
In my opinion, my AI avatar is just another tool.
The main use case for AI Avatars is scalable content production, serving as a helpful tool for creators and their teams, removing the need to sit and film content and tediously edit raw clips.
But avatars DO NOT add value to viewers. Avatars add value to creators!
The responsibility and burden of making high-quality content is still on YOU, the creator, regardless of whether you use an avatar, show your face, or go faceless.
**But can AI avatars perform well on social media?** 
Here’s my step-by-step tutorial how to create your own ultra high quality avatar, WITHOUT fancy recording equipment.
My AI avatar always wears a hat, so that my audience instantly knows it’s AI. For my personal brand main channels, I only use my AI avatar when I’m sick or on vacation. This may change in the future, but this is my current approach as of September 2025.
Caveat:
If you’re new to content creation, don’t assume your avatar makes it any easier or automates the work. Creating content involves a lot of trial and error, second-guessing yourself, and feeling sad when nobody views your content - regardless of using AI.
Tools I Use
Airtable (previously Notion) to track ideas
Tella.TV to film longform Youtube tutorials
Tiktok native mobile app to film short videos
Blotato to repurpose content, brainstorm hooks/scripts, publish & schedule posts, and create assets (quote cards, carousels, avatar videos with broll footage, etc.)
Heygen + Elevenlabs for my AI avatar videos when I’m on vacation, sick, or experimenting
Google Analytics to track newsletter and Blotato.com traffic
Freedom.to to help me stay focused and avoid distractions
RSS.app to follow social accounts and news
Ignoring Analytics
I was shocked when I opened up Google Analytics and realized I crossed 1.2M+ website visitors.
Honestly, I don’t check analytics often. I don’t do deep-dives or try to optimize.
This might sound weird, but I only care about 2 things:
inputs: my weekly quota (1 youtube video, 1 newsletter, and 20 short videos)
outputs: my newsletter subscribers growing
Again, I do not check analytics, even weekly.
I do not personally optimize for how fast I grow.
I only care that everything is trending directionally up and that I’m teaching millions of people AI, without compromising my values, without burning out, without spending lots of time/money.
Failed Experiments
I’ve dabbled with lots of failed experiments, to name a few:
Cross-posting to Pinterest and Snapchat Spotlight: I reposted Tiktoks to both of these platforms for a long time, but it totally flopped and resulted in zero followers on both.
Multiple Languages: I setup an automation for AI to translate my Tiktoks to Spanish and Portuguese, but those Tiktok accounts were pretty quickly shadowbanned.
I am not saying these failed experiments could never work. I still believe each of these could work well, but I need to figure out the right configuration or strategy.
Upcoming Experiments
There’s plenty of new experiments I’m excited to try.
Livestreaming every Friday night and extracting clips. I personally don’t feel livestreaming is a great investment in terms of time and ROI, but my hubby loves playing video games so this is more of a “relax and hangout” type of session.
Twitter Automation: I want to spendmore time on Twitter and do 1-2 short tweets per day, then set up an automation that grabs the tweet and automatically cross-posts it to Threads and Bluesky, while making a quote card carousel for Instagram and Linkedin.
Clipping Communities: I want to try “clippers” to take my existing personal brand content, clip it, and drive traffic to my Youtube or newsletter. Clippers didn’t work for me promoting B2B SaaS, but perhaps it would work better promoting my personal brand.
Other Approaches
When it comes to leveraging organic social to drive traffic to your product, there are other proven approaches that can work, besides what I’ve discussed in this playbook.
Again, I’ve only shared what has worked FOR ME and my particular product (B2B SaaS).
Especially for B2C products, there’s a whole other approach that does not require a personal brand, but rather building up an army of UGC creators & clippers to repeatedly go viral showing your product:
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Wow🙆🏼♀️! This has to be the best ever, newsletter I have read in my life! Thank you Sabrina! 😊 What you share and teach is invaluable!
I'm going to have to re-read and make notes 👊🏼
What the hell is this goldmine? 🥹…. Thank you for sharing Sabrina